From media relations to the organization of press tours and encounters with journalists, professionals and consumers, to the creation of a campaign website, through to the design of promotional materials and informative sessions in retail outlets and restaurants weeks, the campaign will not only give personality to the project but will improve the perception of the virtues of the Union’s agri-food products and increase their competitiveness and consumption, by promoting the wines from Abruzzo (Italy), golden Bordeaux wines (France) and kiwi (Greece), within the target countries: USA and Canada.